Bill Veeck on Value

For those of you who don't know or aren't baseball fans, Bill Veeck was perhaps one of the most colorful baseball team owners.  My father tells a story that in the mid 1970's when the Chicago White Sox were doing poorly and considering leaving town, Bill made a pitch on the evening News that if all the White Sox fans would send him a penny each -- he would buy the team and keep them in Chicago.  And boy, did the fans respond.  He is probably most famous/notorious for the 'Disco Demolition Night' promotion which ended badly.

Here's Bill with some wisdom learned about the relationship between Cost, Value, and happiness.  These things are repeated elsewhere in some other sources worth checking out.

Stick Around to the 4 minute mark